The Journal
Brand Strategy for
Aesthetic Medicine.
Launch guides, brand thinking, and market reports for plastic surgeons opening a practice, med spa owners, and the founders building what comes next in aesthetics.
Practice Branding — California — 15 min
The State of Aesthetic Branding in Los Angeles, 2027
We reviewed the homepages of 15 Los Angeles plastic surgery practices and 16 med spas. Twelve surgeons put their name on the practice and ten lead the homepage; six med spas don't say who runs them. That is the opening.
Opening a Practice?Reading is the research.