Five markets.
One method.
ZOE Creative IO is a brand consulting and development studio based in Fort Worth, Texas. We work with plastic surgeons and med spa founders in five of the country’s biggest aesthetic markets, and we publish a report on how each one brands itself, based on a review of 31 practice homepages per city.
Dallas–Fort Worth
Home market
A growing market where most practices sound the same.
13 of 15 surgeon homepages promise “natural results”.
Growth has moved to the suburbs. Identity hasn’t caught up.
0 of 15 surgeon homepages state one clear specialty.
Surgeons build for the world. Med spas build for the block.
8 of 15 surgeon homepages offer Spanish.
The surgeon is the brand. Most med spas haven’t noticed.
12 of 15 surgeon homepages show press logos.
Manhattan already specialized. The room is elsewhere.
7 of 9 of those specialists chose the face.