Dr.
Matt
Novak
Grapevine, TX
Southlake Plastic Surgery
@drmattnovak
A surgeon's training earns trust. How that training is seen decides who walks in.
Dr. Matt Novak is a board-certified, fellowship-trained aesthetic plastic surgeon and the owner and medical director of Southlake Plastic Surgery. Born and raised in Grapevine, he earned his medical degree at UT McGovern Medical School in Houston, completed an integrated plastic surgery residency at Baylor Scott & White in Temple, and finished a one-year aesthetic surgery fellowship at the Dallas Plastic Surgery Institute.
ZOE Creative IO was engaged to direct how that record is experienced: a photographic language shot inside the practice, a content system built for his channels, and a visual identity that holds its own beside the national brands his patients compare him to.
The brief was never louder marketing. It was a practice that looks as considered as the surgery — precise, unhurried, and unmistakably his.
Before medicine he was an NCAA Scholar-Athlete of the Year at Texas State, running cross-country and track. He still runs — marathon personal best, 2:53:27.
Scope
The Practice
Southlake Plastic Surgery
900 East Southlake Boulevard, Suite 100
Southlake, TX 76092
Med Spa — 910 E. Southlake Blvd, Suite 165
ZOE Creative IO