The Journal
Brand Strategy for
Aesthetic Medicine.
Launch guides, brand thinking, and market reports for plastic surgeons opening a practice, med spa owners, and the founders building what comes next in aesthetics.
Opening a Practice — Miami — 7 min
How to Open a Med Spa in Florida (and Stand Out in Miami)
Florida makes it relatively easy to open a med spa on paper. The harder part in Miami is standing out. Here are the rules that shape the business, what is different about the market, and a launch timeline that works back from opening day.
Opening a Practice?Reading is the research.