The Journal
Brand Strategy for
Aesthetic Medicine.
Launch guides, brand thinking, and market reports for plastic surgeons opening a practice, med spa owners, and the founders building what comes next in aesthetics.
Opening a Practice — New York — 8 min
Starting a Plastic Surgery Practice in Manhattan
A new Manhattan practice opens blocks from surgeons patients already know. Here is how New York's market, ownership rules, office-based surgery law and strict advertising rules shape the brand and the launch.
Opening a Practice — Austin — 8 min
Starting a Plastic Surgery Practice in Austin
Opening a Practice — 10 min
How to Start a Plastic Surgery Practice: The Brand-First Timeline
Opening a Practice — Miami — 7 min
How to Open a Med Spa in Florida (and Stand Out in Miami)
Opening a Practice — California — 7 min
How to Open a Med Spa in California
Opening a Practice — 8 min
How Much Does It Cost to Open a Med Spa? A Line-by-Line Budget
Opening a Practice — 4 min
The Med Spa Business Plan: The Brand and Marketing Sections Nobody Writes Well
Opening a Practice?Reading is the research.